Brief: To make myco a household name and the top app for sports, specially cricket.
Objective: Spread awareness about ICC Worldcup being on myco.
Our Approach: We created a full fledged 360 campaign – from TVC, OOH, Print Ads, TV Spots, On-ground Activation, Influencer Content, On-ground Content, etc. Hammering the big idea of “Sab Dekhenge”
Results: 55M+ views, the app was no.1 on the google app store.
