Naan to Knockouts

    Documentary

    Brief: Tell the relentless story of Nisar, a village boy who won international boxing titles.

    Objective: Celebrate his triumphs through emotional and impactful storytelling.

    Approach: Created a 4 part short form docu series about his struggle and success, from childhood in a rural area affected by terrorism, to being an orphan, moving provinces, being jobless and then his life changing with one video going viral on social media.

    BILLBOARDS

    We took Pakistan’s popular influencers like Ali Abdullah, Abbas Bukhari, Rahat Ghani, to Sri Lanka for the tournament to cover live events and create hype for the matches through reels and stories. The accumulated views we garnered were over 6.7M.